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Case study · Pallet supply

A Perth pallet business where every new enquiry reaches the owner in 2 minutes

Timber pallets for Perth businesses. Jobs run in ServiceM8, customers write in by email, and new leads come from Google Ads. Now an AI office admin does the ServiceM8 work, the Outlook email and the ads work with the owner.

Business
Pallet Pickups, Perth WA
Owner
Steve Atkin
Tools
ServiceM8, Outlook, Google Ads
Live since
October 2026

Published

A pallet yard owner smiling at his phone, tall stacks of timber pallets and a forklift behind him

2min

from a web enquiry to a text on Steve's phone. 17 of 17, weekends too

9min

from enquiry to a priced quote in the customer's inbox, on a 75-pallet order

14min

from order to invoice sent, and paid the same day

13of 14

days Steve used it in his first two weeks

Counted from the sales inbox, ServiceM8, Xero and the assistant's own records, 15 to 29 October 2026. The 9 and 14 minute times are single orders, shown as examples.

Before

The owner did the office work himself, between jobs

  • New enquiries landed in the sales inbox while Steve was out in the truck. He rang them back when he could, often from the road.
  • Quotes, invoices and payment reminders were typed into ServiceM8 back at the office, with part-time help.
  • The Google Ads sent people to a page run by an outside contractor who had stopped replying. Its Google reviews were pictures that Google could not read.

What changed

Three jobs the AI office admin took off the owner

A phone lighting up with a new message on a workbench in a pallet repair workshop

2 min

from enquiry to a text on his phone, 17 of 17

Every enquiry on his phone in 2 minutes

The AI office admin checks the sales inbox every 2 minutes, from 6am to 9pm, weekends included. A new enquiry becomes one short text: who it is, how many pallets, where, and "Want me to start the quote?". Repeat customers re-ordering get flagged the same way.

WasAn email ping, read when he got the chance
NowA text with the details, within 2 minutes
A laptop with a quote request form open on a desk in a pallet yard office

9 min

from enquiry to a priced quote in the customer's inbox

A quote out before the customer moves on

A business asked for 75 pallets at 1:44pm. Steve said yes to the quote the AI office admin built in ServiceM8, and it was in the customer's inbox at 1:53pm. They paid the next day and had their pallets the day after.

WasQuote typed back at the office, later in the day
NowQuote approved from his phone, sent in minutes
A forklift loading stacks of pallets onto a small flatbed truck in a Perth industrial estate

14 min

from order to invoice sent, paid the same day

Email and ServiceM8 done from one chat

The owner asks for what he needs, from his phone: book a pickup, add a customer, invoice an order, send a payment reminder, tidy the inbox. One brewery order came in at 3:57pm. The invoice went out at 4:11pm and was paid that afternoon.

WasServiceM8 and email done at a desk, after hours
NowAsked for from the yard, done in minutes
I am so glad I found Build Crew. Having this virtual assistant is definitely making my life so much easier & enables a faster response with getting back new potential Customers.
Steve AtkinPallet Pickups, Perth WA

Quick & easy setup process.

Steve, on getting started

AI bot is extremely fast at doing my Service M8 & MS Outlook email tasks also Google ads.

Steve Atkin, owner

Very clever bot. Massive time saver in my work.

Steve Atkin, owner
From Steve's 5-star review on Trustpilot →

The honest bit

The first reminder lists were too long. Steve works one live thing at a time, so a growing to-do list got ignored. After a week we cut it to one short text at 7:30am with five items at most, built fresh from ServiceM8 each morning.

One shortcut for approving invoices left them half done inside ServiceM8. Now the AI office admin makes the invoice and Steve does one tap to approve it.

Steve still rings most new customers himself, because he wants them to hear his passion for the work. The AI office admin gets the lead to him fast and does the paperwork around the call. We will add a month of numbers to this page in late November.

Want the same for your office?

One call. We look at your job software, inbox and calendar, and show you what the AI office admin would take off your plate.

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